What is the difference between on-page SEO and technical SEO?

As a result, Google now indexes websites based on their mobile pages — not their desktop pages anymore. There’s not much point in having great content if users are struggling to view it on their phones. But it is absolutely worth investing the time and effort into improving load time and making sure your pages load quickly. Anyone who knows anything about SEO knows that keywords are important. You have more characters to work with than a title tag, which you should use to elaborate on what the page is about. When someone performs a search, Google will return results based on what it thinks is the most relevant and provides the best answer.

Marketing Tips

Whether it’s a mobile phone, tablet, or computer, your audience will get the best experience for their device. Once you integrate images on to your site, you need to optimize them. Image optimization is important in helping your page rank better for SEO. Visuals are one on-page SEO element that you can use to improve your site’s ranking.

How Address Fix Orphan Pages

• In fact, many times, you can hear a lot of praise for a tool but it might not fulfill your specific needs as it may fall short in a particular feature.
• Since these improvements occur only on your own website, they’re typically entirely within your (and your team’s) control, and don’t require coordination with other businesses.
• It should be concise and engaging, offering enough information to entice users without overwhelming them.
• When readers stay longer on your web pages and share your content on social media or with peers, it signals to search engines that your content is high-quality.

There are several online tools you can use to check your rankings, e.g. the Seobility Ranking Checker. The tool will immediately display your domain’s ranking as well as the top 100 URLs ranking for this keyword. You’ll also want to incorporate your keyword into the alternative text. This ensures that people know what your image is and how it relates to your page.

Title Tags and Meta Descriptions

The goal of your homepage is to explain what your entire website is about, and thus you’ll need a few keywords to do that. Another exception is overview pages like services and product pages, which outline what all of your products and services may be. Think of your target keyword as the designated topic for a particular page. If you’re using the HubSpot template, In column O, define just one topic per page. In this section, we’ll be using this template as a guide as we walk you through a checklist for your on-page SEO management, step by step. Add engaging and relevant visuals to your content to break up large blocks of text and make it more visually appealing.

Aim to have at least 500 words per page, and format content to make it easier to read and digest with the use of headers and subheaders. It should not reflect the content verbatim as it appears on the page. Get as close as you can to the 150-character limit to maximize space and tell visitors as much as possible about your page. People usually follow the formula of “Keyword Phrase

Technology is a key element for any on-page SEO strategy, as it determines how users interact with a website. A slow-loading page impacts the user experience and search engine rankings negatively. Having a website that is supported by an up-to-date technological infrastructure is a good starting point for your on-page SEO strategies. On-page SEO or on-site SEO is optimizing web pages on your business website to improve search engine rankings.

Voice search is one of the most underrated opportunities in SEO right now – especially for BHS Links local businesses. Which means you can systematically improve your content to exactly match what Google wants to see. It has a massive impact on your page load speeds and core web vitals.

If they look for “homemade ice cream”, they probably expect the keyword to show up in the title of the website. Let’s say you own an e-shop with climbing equipment and you want to rank the product page of your best-selling climbing shoes for the keyword “best climbing shoes”. Based on these insights, you can start creating content that will be perfectly tailored for your visitors, and both Google and your visitors will love it. Legit websites tend to link to other legit websites, but never to low-quality, spammy websites. This way, it is quite easy to detect the network of spammy websites. This great case study by Reboot Online shows that outgoing links are probably used as a ranking signal by Google.