Search engine optimization Simple English Wikipedia, the free encyclopedia

The goal is to ensure it’s crawlable, indexable, and performs well from a technical standpoint. H1-H6 header tags are HTML elements that create a visual hierarchy of a web page, which helps users and search engines quickly scan and interpret the content of a web page. Internal linking also offers an opportunity for keyword placement. Use descriptive anchor text with relevant keywords to help search engines and users navigate your site more effectively. Using your main keyword in the meta description improves relevancy and helps search engines match your page with user queries. A precise alignment between the search term and your description increases clicks.

Work through each of these issues to improve your site’s indexability—and potentially your rankings. Because you can link to your previous articles when covering related topics. And you can link to relevant product pages when discussing what you offer in more informational content.

Keyword research is the process of discovering what keywords and phrases your target audience uses to search for the topic you want to show up for in organic search results. The goal of keyword research is to find keywords that can drive traffic to your website. On-page SEO is more than a checklist of factors that you need to optimize and maintain. It’s the gateway to getting your content in front of users, growing your brand, and maintaining a loyal customer base. Lastly, click-through rate (CTR) measures how many users click on your link in search results, signaling to search engines whether your page appears relevant to search queries. To optimize these metrics, you can improve LCP by using faster hosting, optimizing and compressing images, and minimizing render-blocking resources like JavaScript and CSS.

How to Fix Limited URL Structure

Keyword research tools like KeywordsFX and Keywordtool.io can help you understand the keywords people research related to your products and services. Each page on your site should include text content that discusses the page’s topic. More important, optimize your page to match the search intent behind the keywords. Examples of on-site SEO efforts are creating and optimizing content according to search intent and streamlining your site navigation.

You will probably come across other types or subdisciplines of SEO, such as technical SEO Anomaly SEO, local SEO, multilingual SEO, etc. This is because the user can see the URL both in the address bar and on the SERPs. And based on that information, users a) can choose to click on some results over the others and b) know where they are on the website. Utilizing search intent in SEO is about discovering what searchers want to get when they plug in a search query and then providing that information. A list that would be even better and more complete with a link to my SEO audit post.

These “geo pages” often had the same or very similar content, with the location name being the only unique factor. HubSpot’s Website Grader gives a quick overview of your site’s performance, providing scores for key on-page SEO metrics such as page speed, mobile responsiveness, and security. With mobile-first indexing, Google predominantly uses the mobile version of the content for indexing and ranking, making mobile responsiveness critical for SEO.

Do Local Businesses Need On-Page SEO Too?

It’s one of the simplest yet most important tasks on any checklist for on-page SEO. The keyword gets a lot of search interest—60,500 searches per month. On-page optimization for mobile friendliness often focuses on developing a responsive site. With a responsive website, you have a single site, which makes it easy to update it and add new content. Implementing schema markup may also help you optimize your content to appear in Google’s AI Overviews and other answer engines.

This is often called digital PR, and one method is to create linkable assets (or link bait). But you can also run searches like “#journorequest” along with your niche on social media to find potential opportunities. If you’re a subject matter expert, you can be a source for those stories.

I’ve said it once before and I’ll say it again – sometimes the simplest and smallest of tweaks can help make the difference in your site’s SEO performance. A website that ranks well, not only has great content, but each page will have a well-crafted title tag, headings, meta tags and URLs. With this On Page SEO checklist, you’ll be ensuring that each of the on page elements of your site are SEO friendly and optimized for Google. Just remember to have your keyword research at hand first as this will make things much easier for you. Take it from Google – “The number of internal links pointing to a page is a signal to search engines about the relative importance of that page”.

• Whether you’re running a blog, an online store, or a local business site, understanding SEO can increase your reach and success.
• This practice shows users and search engines that your site is active and reliable.
• The Alt Text (or alt attribute/alt tag) of an image is the HTML element used to textually describe an image on the Web.
• This guide explores 13 essential on-page SEO elements, from E-E-A-T and keyword semantics to HTML tags and site architecture.

On-page SEO has changed a lot since the beginnings of search engines– while some of the fundamentals stay the same. Having core competency in on-page SEO while keeping up with newer techniques is invaluable to keeping your competitive edge. User experience considers the ease, smoothness, and accessibility of use for visitors to your site. It includes many factors, but the following are some of the most important. Discover and grow your audience with the checklists in our free guide.