27 Best SEO Tools of 2024 Honest Reviews and Free Options

But for those who need fast, accurate keyword ranking data, it’s one of the top choices available. What sets Ahrefs apart is that SEO Anomaly keyword research is only one part of what it offers. It’s a full SEO suite that also includes a site audit tool, content explorer, rank tracker, and backlink analysis.

Best for SEO Content Optimization

Thank you for supporting the partners who make SitePoint possible. After that, map out your current processes and identify the bottlenecks—not just minor annoyances but issues that are actually costing you time and clients. Are you handling mostly local businesses, enterprise clients, or e-commerce? There are no paid tiers, subscription costs, or usage limits. This free tool has evolved from its humble beginnings as Google Webmaster Tools into an essential platform that reveals exactly what’s working (and what isn’t) in your SEO strategy.

• Its tiered pricing and add-on structure let you pay for only what you need.
• If you want your local business found online, you need updated, correct information on your listings in those directories.
• “The free version has all of the features that a small business owner would need, especially if their site is under 500 URLs.
• Plus, it also lets you download all the image URLs, which is a lifesaver for making sure all the images are SEO-friendly.
• It serves webmasters, SEO agencies, and business owners by providing in-depth site structure analysis, content optimization, and detailed SEO reporting.

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An SEO crawler can quickly crawl your website (some crawls as fast as 200 pages per second) to show any issues it gives. The reports analyzes the URL, site architecture, HTTP status code, broken links, details of redirect chains and meta robots, rel-canonical URLs, and other SEO issues. These reports can be easily exported and referred to for further action by the technical SEO and development teams. Thus, using an SEO crawler is the best way to ensure your team is up to date on your website crawling status. Google Analytics lets you set specific goals, like if you want people to sign up for something or buy a product.

Looker Studio (Formerly Data Studio)

Over time, SEO has evolved to include factors beyond the content on your page, such as links from other websites and user experience. Search engines like Google are continually updating their ranking algorithms, so staying on top of your SEO with the best SEO tools remains crucial. “Hotjar makes it easy to visually see how users interact with your website. This helps you see if there are things that could be improved on the site in terms of on-site engagement,” says Mika Lepisto, a digital marketing consultant at BackOps Marketing. SEO PowerSuite is an SEO toolkit that comes with four desktop applications. One for rank tracking and keyword research, one for on-page SEO and technical SEO audits, one for backlink research, and one for link building and outreach.

I especially like that your analysis comes with tips for improving each SEO element. However, they don’t penalize you for including structured data they don’t use. Check out their rich results page to learn more about the schema types you can implement on your website. SaleHoo shines with its intuitive interface, stellar support, and seamless Shopify integration. Users laud its effective product filtering, speeding up the search for lucrative opportunities.